Designing LifeMax: identity-first habit systems.
How I'm building a personal operating system around the question of who you want to become — not the metrics you want to hit.
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Field notes · est. 2026
The Founder's Journal.
Long-form notes on building AI-native products, distribution, founder discipline, and the systems that turn ambition into execution.
B
Why I'm betting everything on AI-native operators.
The next generation of companies won't be built by big teams. They'll be built by small operators wielding AI as leverage — and the gap between operators who get it and those who don't is widening every quarter.
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Recent field notes.
06 entries
№ 06
L
№ 05
D
Sharp distribution beats perfect product.
Why I obsess over the first 100 users, the first 10,000 views, and the cold-start mechanics every founder still underrates.
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№ 04
A
Agents are employees, not features.
Notes from building ClipForge — the architectural shift required when an LLM stops being an API call and becomes a team member.
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№ 03
F
From doors to distribution.
What knocking on 800 doors in Toronto taught me about cold outreach, rejection, and shipping software at speed.
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№ 02
V
Why I started Valegate.
Compliance isn't sexy — but the gap between regulation and reality is one of the most underexploited markets in software.
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№ 01
S
San Francisco is a concentration field.
On moving to SF, building intentional friendships, and why proximity to ambition still matters in a remote-first world.
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